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Naxum

Press Releases

NaXum CEO Ben Dixon on Building Loyalty & Retention for Your Direct Selling Business

Customers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business industry is now at a crossroads where competition is no longer only with fellow direct sales companies but also with solopreneurs and influencers. It is a pivotal time for businesses to up their game in maintaining customer relationships to ensure brand loyalty and retention...

Norfelyn Almonicar joins NaXum Executive Team as VP of Core Tech

NaXum, a Nevada-based Referral Marketing software provider, announced this month Norfelyn Almonicar as its newest VP of Core Technology. Almonicar is a Cum Laude graduate of Information Technology at the Asian College of Technology in Cebu, Philippines. According to her NaXum bio, she started her coding career as a PHP Developer in Qualfon Philippines for five years creating the company’s Employment Management System (EMS) before moving to International Business Machines (IBM) as an Application Developer and Accenture as Application Development Analyst...

NaXum Promotes From Within for Technical Production Manager Seats

NaXum continues to live out its Promote From Within Core Value with another internal “jump” promotion recently. This time, it has selected Rhena May Salinas and Crismarie Lopez as its new Technical Production Managers (TPM) of Client Support and Design, respectively. Originally an accountancy graduate, Salinas found a home for her gifts in serving others as a Customer Support Representative. She worked in the BPO Industry for 8 years before joining NaXum as a Client Champion in 2020...

Vincent Paul Ponteras joins NaXum Leadership as New VP of Information Systems

NaXum’s executive leadership team is excited to welcome Vincent Paul Ponteras to the position of Vice President of Information Systems. Formerly a Senior IS Engineer in the team, Ponteras succeeds outgoing VP of IS Nico Penaroyo as head of the company’s platform security. He is now responsible for ensuring the NaXum North Star “Make Me Feel Secure” is maintained with stakeholders’ information and the company’s platforms are well-protected at all times...

NaXum Optimizes Technology With Project Lion Initiatives

Software company NaXum recently commenced work on Project Lion, the first of its three-part innovative plan to optimize and modernize its Unify, Tracker, and Builder platforms. Project Lion consists of smaller projects that make some of the company’s most important production processes configurable inside the virtual office. This includes the Virtual Office Brandon, API integrations, and Commission Payout processes...

NaXum Appoints New Vice Presidents of Design and Commission

In its most recent Promote from Within announcement, Referral Marketing software provider NaXum appointed James Ryan Pepito and Rey Mark Abao as its new Vice Presidents of Design and Commission, respectively. A graduate of Industrial Technology, Pepito first joined the company as a Client Champion in 2019 before jumping into the UX Designer seat. For two years, he helped breathe life into clients’ platforms by coding their front-end pages. Pepito’s experiences prior NaXum include three years in front-end web development and three years in Sales/Technical Support...

NaXum Opens Recruitment Globally

Following its initial global expansion, Referral Marketing software provider NaXum is finally opening its doors to creative minds from all over the world to accommodate the company’s rapid growth. NaXum originally set up headquarters in Cebu and Davao Cities in the Philippines but adapted to a permanent remote work setup in 2020 due to COVID-19 lockdowns. The company shared in a press release in January of this year that it started accepting applications and hunting for candidates from Vietnam, India, and Egypt...

NaXum Launches Autoship Module & Tax Integration Extension in Admin Cart

True to our Core Value of Kaizen, NaXum launches two new admin tools born out of innovation tasks successfully completed. The Autoship Module is an admin tool that allows the admin to create and update autoship profiles for members, process an auto ship payment, and view transaction history. The new admin tool was created by Core Tech engineer Mullah Mina and can be accessed through the Shopping Cart Admin panel under the Sales Menu...

Press Release: NaXum Implements Live Staging Database Replication

October 11, 2022- NaXum implements an exciting update to their staging replication engine for syncing from Live to Staging as apart of our ongoing DevOps transformation. VP of Information Systems, Vincent Paul Ponteras, developed the live staging database replication. By upgrading the live to staging sync process the NaXum team has optimized their testing flow and ability to iterate on new deployments...

Press Release: NaXum Launches Merchant Integration Admin Cart Extension & Multiple Run Commissions Tool

Here at NaXum, we constantly find ways to innovate and improve our platform. We call it Kaizen. Our latest innovation is from Core Tech Engineer, Eduardo Arboleda, who built a Merchant Integration Extension in the platform’s Admin Cart. This allows admins in the platform to set-up select merchant gateways from the admin shopping cart themselves. This reduces the time spent contacting engineers and allows clients to focus on what’s more important: the business. The payment options enabled on the extension would then be displayed on the shopping carts as customers’ available payment options...

NaXum launches New Warehouse Extension on Admin Cart

NaXum launched a new warehouse extension on the platform’s virtual office admin cart last September 2022. VP of Core Tech, Norfelyn Almonicar, added a Warehouse Extension in NaXum’s template’s Admin Cart. This allows admins to pick a warehouse service and set up its credentials for their platform to run in each country...

NaXum Launches Shopping Cart Product Configuration Upgrades

NaXum Online Marketing Services, LLC out of Las Vegas, Nevada has launched a shopping cart product configuration tool that allows the admin to automatically set the pricing, visibility, and commissionable values of a product. The new configurator upgrades give NaXum clients full control to manage products and promotions. This is made possible by Core Tech Engineer Joemarie Biñas...

NaXum Develops New Payout Configuration Tools and Rebrands the NaXum Cart Template

NaXum Develops New Payout Configuration Tools and Rebrands the NaXum Cart Template NaXum Online Referral Marketing Systems has developed a new payout configuration tool through Commission Engineer Sheira Man-awit’s artwork as a part of this year’s Project Lion upgrades. The Payout Configuration Tool has the ability to switch between integrations and update the necessary API credentials as an admin easily through simple user interfaces...

NaXum Launches Automated Virtual Office Branding Out Process and Multi-bitrate Streaming Player Virtual Office Implementation

NaXum Online Referral Marketing Systems has once again celebrated employees innovation projects this month with VP of Information Systems Engineer Vincent Paul Ponteras completing the Automated Virtual Office Brand-Out Process. This means that the installation of new virtual offices will take shorter periods of time, resulting in more time to focus on different custom coding work for more clients...

NaXum’s CEO Ben Dixon Publishes 2022 Direct Selling Trends Report

Ben Dixon serves as NaXum’s CEO, serving dozens of referral marketing companies inside the direct selling space with software, apps, and platforms to thrive in the clients niche. Each year Ben compiles a list of the top trends the team has seen in the space and shares with the Direct Selling Executives Forum...

Omni-Channel Marketers Go All The Way With Referral Marketing Platforms.

To maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer lives. With teams arranged around channels for retail marketing, web, strategic partnerships, and social media top firms are maximizing their potential like never before...

NaXum Reviews: How To Identify Your Perfect Customer In Social Media?

For over 13 years of serving on the vendor side of the referral marketing space, leaders and corporate teams have asked me the question: “How can we identify who we should be prospecting in social media”? 15+ years ago, I was still an independent referral marketer myself(before moving to the side of serving the industry as a whole). I used social media to target the exact avatar of my perfect customer for the direct sales company I was promoting at the time and the results showed...

NaXum Reviews: Applying The Super Mario Effect To Referral Marketing

Have you applied the Super Mario Effect to your referral marketing company? You may be asking yourself, “What is the super Mario effect?” and if you are, checkout Nasa-engineer-turned-viral-youtube-sensation Mark Rober’s TEDx talk:..

NaXum Reviews: The Power Of Daily Habits In Direct Selling

When thinking of direct selling today, some promoters have fallen prey to the fantasy that by the simple act of ‘joining’ a direct selling company, you’ll make money. This belief is equal to someone downloading the Uber app to make extra income, but never getting in the car to ever give anyone a ride...

NaXum Reviews: The Key To Creating Freedom For Your Members In Direct Sales

Here on the 4th of July in America, we celebrate Independence Day. Our day of freedom as a nation has opened up the doors of opportunity for so many. In direct sales and referral marketing, we as companies create platforms that open the doors of financial freedom for our promoters and members...

NaXum Reviews: Referral Marketing Models

Referral Marketing is a term we use as an umbrella to cover the entire spectrum of affiliate marketing, social selling, influencer marketing, party-plan, and network marketing styles of customer acquisition programs. Once you know you plan to deploy referral marketing for your culture, the next question becomes ‘which’ referral marketing vehicle is the best option for your company...

NaXum Reviews: The Power Of An 'Always Yes' Question For Referral Marketers

Referral marketers leverage the trust they have with those around them to share products or services they believe in. The power of leveraging a referral marketing program for businesses is the value they get from referral marketers sharing the company’s story with their trusted contacts...

A Coach That is Always There, Your Secret Advantage.

The referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a sid-gig a few hours a week to support their families...

Sales Training In Referral Marketing Has Evolved Again

Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills...

Who Is Your Customer? A Unique Roadmap To Creating Raving Fans In Referral Marketing

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course...

NaXum Reviews: Referral Marketing Rewards & How Direct Sales Is Changing In 2022

Referral marketing programs are changing in massive ways. If we look back through the evolution of the different genres of referral marketing programs we would think about direct selling, multi-level marketing, party plan programs, and the last twenty-plus years of affiliate marketing...

3 Pillars To Craft A System For Your Referral Marketing Opportunity To Spread Virally

Have you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to a high-level strategy, what are the actual building blocks of virally growing a direct sales company?...

3 Keys To Leveraging Influencers In Referral Marketing

According to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers. Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing...

Ben Dixon, NaXum CEO, Hosts Liz Bohannon of Sseko Designs & Rachel Kellogg of Faberlic for the Direct Selling Executives Forum

Anyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing. On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic...

Ben Dixon, NaXum CEO, Hosts Travis Garza, President Of Sales & Marketing For Plexus On The Direct Selling Executives Forum 'Loyalty' Panel

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff...

Onboarding Independent Sales Teams: 3 Keys To Setting Your Teams Up For Success

When running a referral marketing, direct sales, or affiliate marketing company the onboarding process the sales team consumes will set the pace for the companies growth. Your independent sales teams are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee...

Referral Marketing's Unfair Advantage: Predictive Actions, Modeling Daily Behavior, & Feedback Loops For Decision Making

“When the rules of the game change, you can’t do the same thing and expect to win” – Anonymous The social selling space has evolved drastically over the last few years. A select group of companies have continued to dominate in the rapidly changing space and reap massive rewards, outpacing the competition, while average companies are declining...

NaXum Reviews: 3 Keys To Gamification That Create Daily Habits In Referral Marketing

Anyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of making it easy for your members to promote your products and services on a daily basis. The members that promote your company are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee...

NaXum Reviews: 3 Keys To Creating A Remarkable Referral Marketing Channel

When opening up a referral marketing channel in 2022, you have to think beyond the expected requirements of a referral marketing platform. We won’t be covering requirements that are ‘givens’ in the context of referral marketing software. Of course, you’ll need to be able to track sales, payout commissions, and provide reporting to your salespeople...

Naxum CEO Shares How Learning Is Changing In Mobile Applications.

NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating for learning in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today...

Naxum CEO Shares How Mobile APP Technology Is Changing In Referral Marketing.

NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today...

Naxum CEO Shares How Technology Today Is Enabling Accountability In Referral Marketing

NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. For many of the sales executives in the referral marketing space, technological breakthroughs like google sheets, changed our world forever...

NaXum CEO, Ben Dixon Explores Loyalty Rewards Programs

Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum...

NaXum CEO, Ben Dixon Explores Compensation Trends In Referral Marketing

The trends of the past that have given a black-eye to the direct selling or referral marketing space’s pyramid narrative have tended all to fit the story of the people at the top of an organization earning a larger percentage of the actual sale of a product than the person actually making a sale...

NaXum CEO, Ben Dixon Hosts Forum On Trends In Referral Marketing

Back in July, 2017 Ben Dixon, NaXum CEO, founded the Direct Selling Executives Forum(DSEF) as a group on Linkedin and Facebook for active direct selling executives to come together and discuss topics relevant to our industry...

NaXum’s CEO Ben Dixon Shares "Who" You Need On Your Corporate Team At Your MLM Today

In a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores “who” you need on a successful team in MLM today with the technology available. When clients meet with our NaXum team to dig into our technology and explore running a modern referral marketing company, many ask the question “What people do I need on the team to run a successful company today?”...

NaXum CEO, Ben Dixon Explores Data Trends In Referral Marketing

Companies are shifting from making decisions on ‘training indicator data alone to exploring new ways to gather ‘leading indicator’ data from the independent referral marketers that promote their offers...

NaXum CEO, Ben Dixon Explores Pricing Trends In Referral Marketing

“In direct sales and mlm, the old paradigm of giving your members as promoters the ‘best price’ on the product instead of the retail customer is dying. Companies everywhere are setting up pricing structures that remove ANY incentive for a regular consumer to want to become a promoter only on the basis of getting a ‘better price’ for the product.” – Ben Dixon, CEO...

Naxum CEO, Ben Dixon Explores Integrating Cause-Based Marketing Into Your Culture

In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as a must to ‘Engage for Good’. Causes continue to be catalysts for viral participation and enhancing the story of direct selling companies across the globe...

NaXum CEO, Ben Dixon Shares The Rise Of Predictive Platforms

With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced with how best to support their members when the majority are no longer leaving home like they used to...

NaXum CEO, Ben Dixon Shares The Rise Of Predictive Platforms

With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced with how best to support their members when the majority are no longer leaving home like they used to...

NaXum’s CEO Ben Dixon Shares ‘Why’ Retail Brands Today Deserve To Have Referral Marketing Channels

In a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores why he believes retail businesses today should seriously consider opening their own referral marketing channels. He argues that first with Amazon, becoming the pre-eminent shopping destination online, and keeping customer DATA away from the brand whose products are being sold, that brands should sell direct themselves...

NaXum’s CEO Ben Dixon Shares How S.P.E.E.D. Systems Lead To Viral Growth

Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22-year-old software company that serves referral marketing companies around the globe. In 2013, the team at NaXum coined the acronym S.P.E.E.D. to describe the 5 functions of viral growth in referral marketing. The S.P.E.E.D. principle states that companies will grow as fast as whichever of the 5 components they are the weakest at. The weakest component is throttling the company’s growth...

NaXum’s CEO Ben Dixon Shares How Predictive Actions Are Giving Companies Daily Insights They Have Never Had Before

Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22 year old software company that serves referral marketing companies around the globe. When asked about predictive actions and why their newest gamified platform was created he shared...

NaXum’s CEO Ben Dixon Explores How To Create Relationships That Last A Lifetime With Top Talent

It's often said that a business is nothing without it's people. In the referral marketing space, that statement rings true daily. Whether making a strategic internal staff hire or recruiting a new sales executive, referral marketing and direct sales business are in the end people businesses and that grow on the basis of the people involved...

NaXum’s CEO Ben Dixon Shares How Creating ‘Custom’ Product Experiences Bring Unique Value To Your Offers

How can you differentiate your company and your offer from other websites and marketplaces? Amazon.com has is the giant in the room. New brands are asking themselves, what must they do to create a customer experience that you cannot have on Amazon?...

Naxum CEO Ben Dixon Hosts Panel To Explore How To Attract Sheroes To Your Organization

Anyone who's built a great organization over time will tell you that 'amazing people' are the secret sauce to a remarkable company. Whether you're seeking a competitive advantage in the marketing place from your culture, product experience, or marketing, all long-term success can be tracked back to the people that made your success a reality...

NaXum’s CEO Ben Dixon Explores The Power Of Product Sampling In Referral Marketing

When you bring a new product to the marketplace, it's key that you start building a tribe of raving fans. Whether your sales model is through pr, pay-per-click or even referral marketing, the positive customer reviews will be KEY to future customers reaching out to try what it is you have to offer...

NaXum’s CEO Ben Dixon Shares How A Product First Strategy Can Lead To Focused Viral Growth.

What initiatives should a company focus on when seeking viral growth that lasts? The topic of achieving viral growth in the referral marketing space is a topic Ben Dixon, CEO at NaXum, discusses often with clients...

NaXum’s CEO Ben Dixon Explores How To Handle Unprecedented Growth.

What do you do when your business experiences unprecedented growth? The Covid Pandemic affected businesses across the globe in different ways. We have all seen the businesses that the pandemic punished, but there were other businesses that history has shown were uniquely positioned to grow during the pandemic...

NaXum’s CEO Ben Dixon Explores International Expansion Strategy With Retired Top AMWAY Executive.

Ben Dixon, who serves as CEO at NaXum, moderated the Direct Selling Executives Forum interview on international expansion strategy in direct sales. For the special interview, Ben invited Mark Biederweiden to speak. Mark served on the executive team at Amway for over 25 years and has since retired from the company...

NaXum’s CEO Ben Dixon Shares The Balance Of Using Automation VS Suggestion In Your Sales Technology

NaXum's CEO Ben Dixon hosted an online session to discuss the balance of using automation vs suggestions in sales technology on the company's Facebook Page. Sales automation programs can be defined as systems that deploy autoresponders, automated text message sequences, and automated phone calls...

NaXum’s CEO Ben Dixon Shares How COVID Changed Direct Sales Forever

Naxum's CEO, Ben Dixon, hosted a panel through the Direct Selling Executive Forum to explore strategies for referral marketing companies today. The COVID 19 Pandemic changes the way the direct selling business was done around the world and the executives on the panel shared how new technology, people, and processes all play a key role in companies continuing to win today...

NaXum Reviews: 3 Practices Required To Develop Compensation Plans In Referral Marketing

What is the key to getting the compensation plan your sales teams in the field deserve? Jenilyn Montebon, the President of Technology at NaXum, unpacks the key practices she has implemented at NaXum that make all the difference...

NaXum’s CEO Ben Dixon Discusses The Role Causes And ‘DOING GOOD’ Play In Your Direct Sales Strategy

NaXum's CEO, Ben Dixon, hosted a panel to discuss the strategies and technologies to deploy to 'do good' and bring causes into your culture at a direct selling company. Kantar’s 2018 “Purpose 2020’ Report states: “Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something“..

NaXum Reviews: Exploring Education That Opens New Possibilities | Direct Selling Executives Forum

On March 11th, 2022, Ben Dixon CEO at NaXum hosted the Direct Selling Executive Forum's open forum on "Exploring Education That Opens New Possibilities" in referral marketing. Katy Holt-Larsen, the current president of Kyani, and Kevin Raulston, previous president at Uforia both joined the panel to share their thoughts...

NaXum Reviews: Customer Rewards & Affiliate Programs For 2022

This week on the #MlmMonday show, Ben Dixon the CEO at NaXum shares the value of creating simple customer rewards programs to test if your members are fans and the power of keeping the more complex rewards for actual sales affiliates in referral marketing...