Resources · Blog
The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMmonday Episode 227: Creating LoyaltyThis week on the show, we unpack the top trends we’re seeing that create customer loyalty in referral marketing. Don’t have a full copy of our 2022 DS Trends Report? Download the full 2022 Direct Selling Trends report here. If you’d like to learn more about the tools and platforms our clients are…
#MLMmonday Episode 226: Creating Your StoryFriday’s Direct Selling Executives Forum event was incredible and I wanted to share the replay with you. We discussed how ‘doing good’ and causes work together to make your organization BEYOND attractive and dug into key opportunities for corporate teams to WIN with their field force today. Both Liz and Rachel shared incredible…
#MLMmonday Episode 225: Strategies To Thrive In 2022On Friday the 21st, we had the honor of hosting incredible executives in the direct selling space to share their thoughts on the trends affecting referral marketing companies today. We asked: 1) As we enter 2022, how has “Doing Good” (sharing causes & charitable pursuits your company participates in) shaped your story in the marketplace?…
#MLMmonday episode 224: Success Leaves Clues. Lessons From Leading ‘DOING GOOD, & Recruiting over 200,000 reps.I’m hosting a special event with 3x dynamic women in direct selling as a space for entrepreneurs and executives just like to you hear from others that are winning in the marketplace: On January 21st, 2022 we’ll be hosting a live 45-minute panel to kickoff the new year! The topic will be: 2022…
#MLMmonday Episode 223: Remove Friction In Your ProcessThis week on our show, we discuss ideas for removing ‘friction’ from the business building process for your members: What is friction? Friction is anything that slows down the momentum of the newest people joining the team. Do you have tasks that take certain skill sets to complete that are holding back your…
#MLMmonday Episode 222: Reflect, Reset, Go!I love this time of year. For many, this season is a brief pause to celebrate the year ending and an opportunity to reset your vision for the future! Happy New Year to you and your loved ones, looking forward to all you’ll create this next year!
MLM Monday 221: Christmas Time – Favorite Ways To Say ‘Thankyou’MLM Monday 221: Christmas Time – Favorite Ways To Say ‘Thankyou’
#MLMmonday Episode 220: FTC Put’s 1,100 Companies On Notice For ClaimsLast month, 1,100 companies in the gig opportunity space received notice from the FTC that the messaging used to promote their business opportunity with ‘income claims’ in the marketplace was not acceptable to the FTC’s standard: It’s becoming clearer that you as the company, must be the ones not only to create great…
#MLMmonday Episode 219: Customer LoyaltyThis week on our Facebook show, we covered insights from our 2022 Trends Report that we are seeing clients use to increase customer loyalty: Rewards programs in direct sales are expanding beyond compensation plans for affiliates to include reward incentives for specific actions retail customers take as well. Startup direct selling companies and…
#MLMmonday Episode 218: When is it appropriate to use automation in referral marketing?When is it appropriate to use automation in referral marketing? Just as we’ve discussed, you have to balance automation with what we call “suggestion” in predictive actions. NaXum’s predictive action engine and UNIFY system allow companies to create triggers in the sales process that prompt team members to reach out to prospective customers…
#MLMMonday 217: Thanksgiving & RecognitionWe explore ideas and practices for saying ‘thank you’ to your field leaders on our show, as we celebrate the Thanksgiving Holiday here in the USA: The topic of recognition and bringing a personal touch to how you say thank you was also covered earlier this year on a panel I hosted with…
#MLMmonday 216: Why Predictive ActionsThe predictive technology our team at NaXum has been bringing to direct selling companies was featured last week in the Entrepreneur Almanac and I wanted to share this article with you: https://entrepreneuralmanac.com/2021/11/11/naxums-ceo-ben-dixon-shares-how-predictive-actions-are-giving-companies-daily-insights-they-have-never-had-before/ We wanted clients to have real data on exactly ‘what’ messages and posts in social media were actually making a difference…