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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMmonday Episode 218: When is it appropriate to use automation in referral marketing?When is it appropriate to use automation in referral marketing? Just as we’ve discussed, you have to balance automation with what we call “suggestion” in predictive actions. NaXum’s predictive action engine and UNIFY system allow companies to create triggers in the sales process that prompt team members to reach out to prospective customers…
#MLMMonday 217: Thanksgiving & RecognitionWe explore ideas and practices for saying ‘thank you’ to your field leaders on our show, as we celebrate the Thanksgiving Holiday here in the USA: The topic of recognition and bringing a personal touch to how you say thank you was also covered earlier this year on a panel I hosted with…
#MLMmonday 216: Why Predictive ActionsThe predictive technology our team at NaXum has been bringing to direct selling companies was featured last week in the Entrepreneur Almanac and I wanted to share this article with you: https://entrepreneuralmanac.com/2021/11/11/naxums-ceo-ben-dixon-shares-how-predictive-actions-are-giving-companies-daily-insights-they-have-never-had-before/ We wanted clients to have real data on exactly ‘what’ messages and posts in social media were actually making a difference…
#MLMmonday 215: Who do you need on a corporate team at your MLM?When clients meet with our NaXum team to dig into our technology and explore running a modern referral marketing company, many ask the question “What people do I need on the team to run a successful company today?” The usual suspects come to mind. A core team would include a CEO for vision, Director of…
#MLMmonday Episode 214: Loyalty & RetentionOn our Facebook show this week, we dive into the discussion of loyalty and retention. Are you seeking more loyalty and retention in your organization? To get early access to the 2022 Trends Report and hear the strategy we see making a difference, book a time here.
#MLMmonday Episode 213: Do Hard ThingsDo you know the difference between average executives in the direct sales space and professionals? The average executive blames the market, the economy, and the field rep organization for their failure. The professional executive takes ownership, tracks data, makes decisions, and wins. The average executive copies the competition, they are imitators. The professional…
#MLMmonday Episode 212: Boiling PointWhen boiling water, the reaction is not instant. All the energy it takes to raise the temperature of water from ‘room temperature’ to 210 or so degrees does not appear to make a difference. But when you reach 212 degrees, magic happens. All the energy stored in the water creates a reaction where the water…
#MLMmonday Episode 211: Long Term Plans and Short Term Actions.2022 is right around the corner! This week on our show, we unpack long-term planning and the frameworks for know which short-term actions to take: We’d love to share the insights we’ve seen throughout 2020 and 2021 as you plan for next year. We’ve set aside time for a series of free discovery…
#MLMmonday Episode 210: Building A Tribe That Values Daily Habits.This week on our show, we unpack how to lead your tribe with the proper daily habits Success in direct sales is not just about massive action one time. Success comes from the daily revenue-generating actions that your teams do day in and day out. How do you build a culture and deploy platforms…
#MLMmonday Episode 209: Building Your 2022 Plan. Doing Good. Beating Out StereotypesOn our show this week, we unpacked strategies to beat out old-industry stereotypes and set yourselves up to win in 2022. If you’re ready to explore and discuss a plan to win and dominate in 2022, pick a time here to meet one-on-one.
Engage For Good Open Forum by the Direct Selling Executives ForumOn Friday, September 10th at 12noon Central, Ben Dixon moderated a zoom call for the Direct Selling Executives Forum to unpack the power of ‘Doing Good’ and Social Commerce. On the panel we hosted: Cindy Monroe Founder @Thirty-One Sam Caster, CEO @Alovea Peter Hirsch, Founder @Ncrease We asked the panel these questions: 1) Why should…
#MLMmonday Episode 208: Creating Space For What MattersWhen running a referral marketing company, there are a PLETHORA of ways you can spend your time. Have you set yourself up with a platform that gives you the REAL DATA you need to actually implement and grow your strategies throughout the year? I’ve seen executives try to run their direct selling business’s…