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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMMonday 236: Are old school ways dead? , Modeling Behavior, Predictive ActionsThis week on a call with the client, the conversation about ‘old school’ direct selling techniques versus ‘new school’ online methods came up: The key I’ve found is that at the end of the day, it is still PEOPLE who buy from you. Relationships, trust, and creating value for other people’s needs never…
DSEFNaXum Reviews: Exploring Education That Opens New Possibilities | Direct Selling Executives ForumOn March 11th, 2022, Ben Dixon CEO at NaXum hosted the Direct Selling Executive Forum’s open forum on “Exploring Education That Opens New Possibilities” in referral marketing. Katy Holt-Larsen, the current president of Kyani, and Kevin Raulston, previous president at Uforia both joined the panel to share their thoughts. The Direct Selling Executives Forum is…
#MLMMonday 235: Creating Your Own Unfair AdvantageThe team at Social Selling News as my to share my thoughts on technology in direct selling today and I wanted to share the article with you as it is relevant to your business today: The social selling space has evolved drastically over the last few years. A select group of companies has continued to…
News3 Pillars To Craft A System For Your Referral Marketing Opportunity To Spread VirallyHave you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to…
#MLMmonday Episode 234: Vegas, Convention Season, Setting A VisionI love convention season: This weekend I have 2x separate clients, both hosting conventions on the same day. Events are the space where relationships come together and the business goes from the members ‘head’ to their ‘hearts’. One of my favorite parts of the convention is getting to launch new technologies that show the…
3 Keys To Leveraging Influencers In Referral MarketingAccording to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers. Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives…
Ben Dixon, NaXum CEO, Hosts Travis Garza, President Of Sales & Marketing For Plexus On The Direct Selling Executives Forum ‘Loyalty’ PanelAnyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff. On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in…
#MLMmonday 233: Training, Actions, RewardsLast Friday’s session was a gift. I shared top highlights from the DSEF Open Forum on our web show Monday. The session is packed full of relevant gold nuggets for every executive in the referral marketing space. If you’d like to watch the replay, visit our DSEF group on Facebook or Linkedin.
NaXum CEO Ben Dixon on Building Loyalty and Retention for Your Direct Selling BusinessOriginally Published On PR.com Customers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business…
#MLMmonday Episode 232: Education In Referral MarketingEducating the team members that join your tribe as promoters is key to your teams success. Whether you’re unpacking an onboarding plan that all new team members will walkthrough or thinking through educational opportunities for your members as they rank up, it’s up to your team to create a plan and paths to…
#MLMmonday Episode 231: Onboarding and opportunities for educationOur DSEF panel for March 11th has been announced: Exploring Education That Opens New Possibilities Presented By: The Direct Selling Executives Forum The Direct Selling Executives Forum is an executives-only group that explores key relevant topics on invite-only panels each month. On Friday, March 11th, 2022 @12noon Central, 10am PST, we’ll have an incredible…
#MLMmonday Episode 230: Winning in 2022, lessons from the DSEFLast Friday, I had the honor of hosting Travis Garza from Plexus(previously served at Kyani, Isagenix, and Melaleuca) for our panel. The interview was honest and raw. To have loyalty in direct sales companies today, companies and the corporate staff must accept new, deeper levels of accountability for the experience members have. My…