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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
News3 Pillars To Craft A System For Your Referral Marketing Opportunity To Spread VirallyHave you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to…
#MLMmonday Episode 234: Vegas, Convention Season, Setting A VisionI love convention season: This weekend I have 2x separate clients, both hosting conventions on the same day. Events are the space where relationships come together and the business goes from the members ‘head’ to their ‘hearts’. One of my favorite parts of the convention is getting to launch new technologies that show the…
3 Keys To Leveraging Influencers In Referral MarketingAccording to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers. Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives…
Ben Dixon, NaXum CEO, Hosts Travis Garza, President Of Sales & Marketing For Plexus On The Direct Selling Executives Forum ‘Loyalty’ PanelAnyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff. On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in…
#MLMmonday 233: Training, Actions, RewardsLast Friday’s session was a gift. I shared top highlights from the DSEF Open Forum on our web show Monday. The session is packed full of relevant gold nuggets for every executive in the referral marketing space. If you’d like to watch the replay, visit our DSEF group on Facebook or Linkedin.
NaXum CEO Ben Dixon on Building Loyalty and Retention for Your Direct Selling BusinessOriginally Published On PR.com Customers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business…
#MLMmonday Episode 232: Education In Referral MarketingEducating the team members that join your tribe as promoters is key to your teams success. Whether you’re unpacking an onboarding plan that all new team members will walkthrough or thinking through educational opportunities for your members as they rank up, it’s up to your team to create a plan and paths to…
#MLMmonday Episode 231: Onboarding and opportunities for educationOur DSEF panel for March 11th has been announced: Exploring Education That Opens New Possibilities Presented By: The Direct Selling Executives Forum The Direct Selling Executives Forum is an executives-only group that explores key relevant topics on invite-only panels each month. On Friday, March 11th, 2022 @12noon Central, 10am PST, we’ll have an incredible…
#MLMmonday Episode 230: Winning in 2022, lessons from the DSEFLast Friday, I had the honor of hosting Travis Garza from Plexus(previously served at Kyani, Isagenix, and Melaleuca) for our panel. The interview was honest and raw. To have loyalty in direct sales companies today, companies and the corporate staff must accept new, deeper levels of accountability for the experience members have. My…
#MLMmonday Episode 229: What can you do to ensure RETENTION after MASSIVE growth in direct sales?What can you do to ensure RETENTION after MASSIVE growth in direct sales? We’re hosting an executives-only event on zoom this Friday with the DSEF(Direct Selling Executives Forum) and we have Travis Garza sharing his thoughts on creating loyalty with customers, reps, and team members. Travis is an accomplished executive in the direct…
NaXum Reviews “2022 Strategies To Thrive” With The Direct Selling Executives ForumBen Dixon, NaXum CEO, hosted a panel with two incredible direct sales executives, digging into trends and strategies for 2022 in the referral marketing and direct selling space. On the panel we had: Rachel Kellogg, National Director of Sales @Faberlic Liz Forkin Bohannon, Founder @Sseko Designs We discussed the following: 1) As we enter 2022,…
#MLMmonday Episode 228: Creating Loyalty, The Million Dollar RecipeHave you ever wondered what it takes to create LOYAL customers, promoters, and staff? Then you deserve to attend February’s DSEF(Direct Selling Executives Forum) event with our special guest: Register here. Travis Garza (served at Melaleuca, Isagenix, Kyani, Plexus) will be our guest on February 18th. Travis has been leading organizational strategies in…