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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMMonday 241: The Coach That’s Always ThereThe referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a side-gig a few hours a week to support their families. Today…
#MLMMonday 240: Training in direct sales will never be the same.Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily…
NewsSales Training In Referral Marketing EvolvesSales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily…
#MLMMonday 239: Who Is Your Customer?In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course. If…
NewsWho Is Your Customer? A Unique Roadmap To Creating Raving Fans In Referral Marketing“In our work with direct selling companies over the last 20 years, the key I’ve found is expanding your vision of creating a customer experience, to treat all stakeholders in your organization as the customer” – Ben Dixon, CEO, NaXum
NewsNaXum Reviews: Referral Marketing Rewards & How Direct Sales Is Changing In 2022Today even at NaXum, we see companies starting with customer rewards programs as the cornerstone of their referral marketing platform and almost half of the new startups ditching the multi-level compensation programs, for simpler two-level commission structures that give the majority of the rewards to the team member who is actually making the sale.
#MLMMonday 238: Referral Marketing RewardsHas the role of your corporate team changed when it comes to running a referral marketing company? I’ve had the honor of serving direct selling companies as a vendor for over 12 years now and am amazed at how the expectations of what the ‘field leaders’ will bring to the table versus what…
NewsNaXum Reviews: Customer Rewards & Affiliate Programs For 2022Some companies fall into the temptation of creating really complex rewards programs for retail customers. When you’re a hybrid referral marketing company, meaning both customer rewards programs and affiliates who earn cash, there is a lot of merit to keeping the customer rewards program simple and keeping the more complex rewards for the affiliates.
#MLMMonday 237: Keeping It SimpleHave you ever heard of the K.I.S.S. method? Keep It Simple Stupid? Powerful conversation: When you think about the structure of your customer rewards programs versus creating a compensation structure for affiliates that are your salespeople, simplicity is key on the customer rewards side. Companies are leveraging hybrid referral marketing programs all across…
#MLMMonday 236: Are old school ways dead? , Modeling Behavior, Predictive ActionsThis week on a call with the client, the conversation about ‘old school’ direct selling techniques versus ‘new school’ online methods came up: The key I’ve found is that at the end of the day, it is still PEOPLE who buy from you. Relationships, trust, and creating value for other people’s needs never…
DSEFNaXum Reviews: Exploring Education That Opens New Possibilities | Direct Selling Executives ForumOn March 11th, 2022, Ben Dixon CEO at NaXum hosted the Direct Selling Executive Forum’s open forum on “Exploring Education That Opens New Possibilities” in referral marketing. Katy Holt-Larsen, the current president of Kyani, and Kevin Raulston, previous president at Uforia both joined the panel to share their thoughts. The Direct Selling Executives Forum is…
#MLMMonday 235: Creating Your Own Unfair AdvantageThe team at Social Selling News as my to share my thoughts on technology in direct selling today and I wanted to share the article with you as it is relevant to your business today: The social selling space has evolved drastically over the last few years. A select group of companies has continued to…