Resources · Blog
The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
NewsNaXum Reviews: The Power Of The ‘Always Yes’ Question For Referral MarketersReferral marketers leverage the trust they have with those around them to share products or services they believe in.
#MLMMonday 242: The ‘Always Yes’ Question – How Predictive Platforms Drive ConfidenceReferral marketers leverage the trust they have with those around them to share products or services they believe in. The power of leveraging a referral marketing program for businesses is the value they get from referral marketers sharing the company’s story with their trusted contacts. So the million-dollar question for your company’s viral referral marketing…
NewsA Coach That Is Always There: Your Secret Advantage In Referral MarketingA Coach That Is Always There: Your Secret Advantage In Referral Marketing
#MLMMonday 241: The Coach That’s Always ThereThe referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a side-gig a few hours a week to support their families. Today…
#MLMMonday 240: Training in direct sales will never be the same.Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily…
NewsSales Training In Referral Marketing EvolvesSales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily…
#MLMMonday 239: Who Is Your Customer?In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course. If…
NewsWho Is Your Customer? A Unique Roadmap To Creating Raving Fans In Referral Marketing“In our work with direct selling companies over the last 20 years, the key I’ve found is expanding your vision of creating a customer experience, to treat all stakeholders in your organization as the customer” – Ben Dixon, CEO, NaXum
NewsNaXum Reviews: Referral Marketing Rewards & How Direct Sales Is Changing In 2022Today even at NaXum, we see companies starting with customer rewards programs as the cornerstone of their referral marketing platform and almost half of the new startups ditching the multi-level compensation programs, for simpler two-level commission structures that give the majority of the rewards to the team member who is actually making the sale.
#MLMMonday 238: Referral Marketing RewardsHas the role of your corporate team changed when it comes to running a referral marketing company? I’ve had the honor of serving direct selling companies as a vendor for over 12 years now and am amazed at how the expectations of what the ‘field leaders’ will bring to the table versus what…
NewsNaXum Reviews: Customer Rewards & Affiliate Programs For 2022Some companies fall into the temptation of creating really complex rewards programs for retail customers. When you’re a hybrid referral marketing company, meaning both customer rewards programs and affiliates who earn cash, there is a lot of merit to keeping the customer rewards program simple and keeping the more complex rewards for the affiliates.
#MLMMonday 237: Keeping It SimpleHave you ever heard of the K.I.S.S. method? Keep It Simple Stupid? Powerful conversation: When you think about the structure of your customer rewards programs versus creating a compensation structure for affiliates that are your salespeople, simplicity is key on the customer rewards side. Companies are leveraging hybrid referral marketing programs all across…