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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMmonday Episode 207: DOING GOOD Matters – Cause Based Marketing In Direct SalesDoes having a ’cause’ tied to your direct sales company make a difference? Is your brand known for the ‘GOOD’ it creates? Kantar’s 2018 “Purpose 2020’ Report states: “Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something.“ Unilever’s Consumer Study…
#MLMmonday Episode 206: Making Your Relationships Personal – Who Do You Listen To? – Feedback LoopsThis week on our show, we discuss creating relationships that last with your field leaders and gathering feedback where it counts. If you’d like to see a replay of the DSEF OPEN FORUM session from Friday visit: Relationships That Last A Lifetime With Top Talent Are you ready to set yourself up for…
NaXum Reviews: Relationships That Last A Lifetime With Top Talent | Direct Selling Open ForumField leaders that run with your company for the long-term are the lifeblood of any direct selling organization. On Friday, August 20th, 2021 we hosted 3x executives sharing their insights for our Direct Selling Executives Forum. On the panel we’ll have: Kevin Crandall, VP of Sales @Shaklee David Fleming, CSO @Norwex Michael Hutchinson, Founder @inCruises…
#MLMmonday Episode 205: One-Thing You’d Tell Yourself Today, If You Could Go Back In TimeI have a special invite for you! We were discussing the importance of the corporate team’s relationship with top field leadership and the conversations sparked an idea: On our show last Monday, I discuss the questions we ask and the power behind them: REPLAY One of my favorite questions I ask is “If you could…
#MLMmonday Episode 204: Building relationships that last with top talent.I had a call with Kevin Crandall, the VP of Sales at Shaklee back in June. We were discussing the importance of the corporate team’s relationship with top field leadership and the conversations sparked an idea: REPLAY We’ve chosen to highlight questions from our discussion to create a panel on ‘Building Relationships…
Naxum Reviews Creating Custom Experiences That Bring Unique Value To Your OfferHow can you differentiate your company and your offer from other websites and marketplaces? Learn how Jacquie Reser, founder of J Elizabeth Boutique leverages ‘custom’ work to create an experience her customers love. REPLAY In the interview we ask: 1) Why did you start J Elizabeth in the first place? How did you…
#MLMmonday Episode 203: The #1 question long-term field leaders will have for you.Field leaders ask lots of questions when joining a new direct selling company. They think about what worked in the past for them and what did not work, and are digging to see if you’ve got what they need to win. REPLAY At the end of the day, they want to know “When…
#MLMmonday Episode 202: Who are you asking the question to?Questions are powerful tools. When you want to learn how to dominate and win in the direct sales space, I challenge you to think about ‘who’ you’re asking your questions to. This week on our live stream show, I talked about the DSEF Open Forum we hosted last week with 4x different high-level executive ladies…
Naxum Reviews: How To Attract Sheroes To Your Organization – Direct Selling Executives ForumWe have a treat for you! Have you heard of the term Shero? Well, you deserve to know. A Shero is defined as a woman admired or idealized for her courage, outstanding achievements, or noble qualities; a heroine. On Friday, July 23rd at 12noon Central / 10am PST, we hosted 4x Shero’s sharing their insights…
Naxum Review’s The Importance Of Referral Marketing Your StrategyBen Dixon, our NaXum CEO, shares his perspective on referral marketing on medium.com. In the interview he shares: – What is Referral Marketing? – Why Referral Marketing is Powerful – Techniques for Referral Marketing – Tips on How to Make Referral Marketing Work for You 1. Create a simple brand message that is easy to…
How do you use your GUT and DATA to make decisions?Ben Dixon, our CEO at NaXum.com was interviewed by Arianna Huffington’s ThriveGlobal to discuss the topic. In the story on Thrive, Ben shares how the NaXum team started and their journey to the platforms they deliver for companies in the space today. In the interview Joey asked Ben: – Why did you decide to create…
NaXum teams explain how to grow your e-commerce business from the recommendations of others.As featured in our latest release to medium.com, our CEO Ben Dixon has shared his insights on how customer recommendations play into the success of an e-commerce store. Recommended products, cross-sells, and up-sells are all apart of creating a fuller shopping experience(not to mention the higher cart value for your company). To read the full…