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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
Ideamensch Interview Features Ben Dixon, NaXum CEOBen Dixon our CEO at NaXum was featured in an interview on Ideamensch on July 13, 2021 On the interview Carlyn asked Ben: – Where did the idea for NaXum come from? – What does your typical day look like and how do you make it productive? – How do you bring ideas to life?…
#MLMmonday Episode 201: What you may not know about our four guests this Friday at the DSEF ‘Attracting Sheroes’ eventWe have a treat for you! Have you heard of the term Shero? Well, you deserve to know. A Shero is defined as a woman admired or idealized for her courage, outstanding achievements, or noble qualities; a heroine. On Friday, July 23rd at 12noon Central / 10am PST, we’ll have 3x Shero’s sharing their insights…
#MLMmonday Episode 200: The secret sauce to attracting top talent to your direct sales company.People ask all the time if there is a ‘secret sauce’ to attracting top reps to a direct selling business. In episode #200 of our live stream show, we tackle the topic: Leaders want to know, “If I introduce someone who has no experience, do you have the onboarding processes and tools in…
#MLMmonday Episode 199: Creating Freedom For Your Biggest FansWe asked the question on our show this week: “How do you create freedom for your greatest fans”? We’re talking about the leaders within your organization, the top earners that lead your bread-and-butter direct sales promoters. What does it ‘feel like’ to be a top leader at your company? Beyond the money, do…
#MLMmonday Episode 198: When to say No When to say YesHave you heard the phrase “Knowledge is Power” ? As a direct selling executive, you are faced with hundreds of choices daily. The key to getting anything meaningful done in your work is knowing when to say yes and when to say no. If you look at the stats surrounding the most successful referral marketing…
#MLMmonday Episode 197: Attracting Shero’sHave you heard of the term Shero? Well, you deserve to know. A Shero is defined as a woman admired or idealized for her courage, outstanding achievements, or noble qualities; a heroine. If you look at the stats surrounding the most successful referral marketing companies in the space, they all attract Sheroes. I…
#MLMmonday Episode 196: What is your culture? Power Questions and How Did We Get Here?Last Friday on the Direct Selling Executive Forum, we interviewed 3x stellar executives: Top takeaways below, be sure to key in on these 4 as you listen: – Al DiLeonardo(CEO, Cutco) – Alejandro Lopez(CEO, Sanki) – Tony Solis(VP of Marketing, Avere & former Head of Marketing, Pampered Chef). There are many companies in our space…
NaXum Reviews: A Product First Strategy In MLM & Referral Marketing | DSEF Open ForumThis week we enjoyed hosting Albert DiLeonardo, Alejandro Lopez Tello, and Tony Solis on the DSEF Open Forum Top takeaways below, be sure to key in on these 4 as you listen: 1. Value Innovation 2. How Did You Get Here? 3. The Digitalization of the Customer Experience 4. Products That Create Trust See the…
#MLMmonday Episode 195: What is a product first strategy all about?This Friday, I’ll be interview 2x CEO’s that have dominated the space through a “product first” strategy. Al DiLeonardo started as a rep in the field, making sales like many of your members. Over the years he rose in the organization to today running Cutco/Vector as the CEO. Alex Lopez Tello has had a passion…
#MLMmonday episode 194: Freedom Isn’t Free. Why Direct Sales.In America this week, we celebrated Memorial day. When we remember the men and women that paid the ultimate sacrifice to defend our countries freedom we share the phrase ‘freedom isn’t free’ with those around us. I think about Direct Sales and the freedom companies in our space choose to offer solo home entrepreneurs around…
NaXum Reviews: Automation VS Suggestion, When To Use Technology For Each – ReplayNaxum reviews the power of using automation in your marketing messages vs prompts ‘suggesting’ your promoter take actions. Transcription below: Ben Dixon: … Two… All right. Well, ladies and gentlemen, welcome to the NaXum reviews webinar on automation versus suggestion. I’m so excited about having our guests here with me today. Mr. Chris…
Naxum Reviews Product Sampling For Referral MarketingNaxum Reviews product sampling methods for referral marketing. On our live review session, Katie Morgan from Lifebrook share’s her story and how the team at Lifebrook powerfully uses product sampling to build their customer base. Questions from the session: 1) Why Lifebrook, what prompted you and the family to start the company? 2)…