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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
#MLMmonday Episode 198: When to say No When to say YesHave you heard the phrase “Knowledge is Power” ? As a direct selling executive, you are faced with hundreds of choices daily. The key to getting anything meaningful done in your work is knowing when to say yes and when to say no. If you look at the stats surrounding the most successful referral marketing…
#MLMmonday Episode 197: Attracting Shero’sHave you heard of the term Shero? Well, you deserve to know. A Shero is defined as a woman admired or idealized for her courage, outstanding achievements, or noble qualities; a heroine. If you look at the stats surrounding the most successful referral marketing companies in the space, they all attract Sheroes. I…
#MLMmonday Episode 196: What is your culture? Power Questions and How Did We Get Here?Last Friday on the Direct Selling Executive Forum, we interviewed 3x stellar executives: Top takeaways below, be sure to key in on these 4 as you listen: – Al DiLeonardo(CEO, Cutco) – Alejandro Lopez(CEO, Sanki) – Tony Solis(VP of Marketing, Avere & former Head of Marketing, Pampered Chef). There are many companies in our space…
NaXum Reviews: A Product First Strategy In MLM & Referral Marketing | DSEF Open ForumThis week we enjoyed hosting Albert DiLeonardo, Alejandro Lopez Tello, and Tony Solis on the DSEF Open Forum Top takeaways below, be sure to key in on these 4 as you listen: 1. Value Innovation 2. How Did You Get Here? 3. The Digitalization of the Customer Experience 4. Products That Create Trust See the…
#MLMmonday Episode 195: What is a product first strategy all about?This Friday, I’ll be interview 2x CEO’s that have dominated the space through a “product first” strategy. Al DiLeonardo started as a rep in the field, making sales like many of your members. Over the years he rose in the organization to today running Cutco/Vector as the CEO. Alex Lopez Tello has had a passion…
#MLMmonday episode 194: Freedom Isn’t Free. Why Direct Sales.In America this week, we celebrated Memorial day. When we remember the men and women that paid the ultimate sacrifice to defend our countries freedom we share the phrase ‘freedom isn’t free’ with those around us. I think about Direct Sales and the freedom companies in our space choose to offer solo home entrepreneurs around…
NaXum Reviews: Automation VS Suggestion, When To Use Technology For Each – ReplayNaxum reviews the power of using automation in your marketing messages vs prompts ‘suggesting’ your promoter take actions. Transcription below: Ben Dixon: … Two… All right. Well, ladies and gentlemen, welcome to the NaXum reviews webinar on automation versus suggestion. I’m so excited about having our guests here with me today. Mr. Chris…
Naxum Reviews Product Sampling For Referral MarketingNaxum Reviews product sampling methods for referral marketing. On our live review session, Katie Morgan from Lifebrook share’s her story and how the team at Lifebrook powerfully uses product sampling to build their customer base. Questions from the session: 1) Why Lifebrook, what prompted you and the family to start the company? 2)…
#MLMmonday Episode 193: Automation VS Suggestion, When To Use Technology For Each?Have you ever wondered why it does not work to just ‘fully automate’ the business-building efforts of a mlm or direct selling business? Deep down, we all know that you cannot automate human connections, relationships, and thus there is a balance between where your platforms and tools should use automation and where your tools should…
Naxum Reviews: Direct Selling Executive Forum | Mark Beiderwieden Shares Leadership Wisdom From 25+ Years At AmwayThe Direct Selling Executives Forum is a group exclusive to direct selling executives started in 2018. Members of the invite-only executive community include everyone from Stuart McMillian of Monat to Chris Cicchinelli of Pure Romance. The Direct Selling Executive Forum on May 14th featured Mark Beiderwieden who served as an executive at Amway for over…
#MLMmonday Episode 192: Lessons To Learn From Managing Over A Billion Dollars In SalesMLMmonday Episode 192: Lessons To Learn From Managing Over A Billion Dollars In Sales
#MLMmonday Episode 191: Modeling Appropriate Behaviors In Social MediaMLMmonday Episode 191: Modeling Appropriate Behaviors In Social Media