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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
FeaturedWhat To Do When Paid Advertising Isn’t WorkingOnline paid advertising has always been an innovation that the business world is grateful for. Today, most digital marketing strategies focus the majority of their budget on paid advertising. Paid Advertising has made it easier to reach your target audience. Businesses can now select a prospective buyer and model their ads from there.
FeaturedNaXum Reviews 252: How One Simple Wild Idea Is Changing Referral MarketingSometimes all it takes is one idea. Over the last 10 years, referral marketing has evolved significantly. The history of referral marketing can be thought of as ‘generations’ of referral marketing technology. 1st Generation:With the advent of the web-based selling systems, the first generation of referral marketing companies created ‘links’ their promoters could share to…
Omni-Channel MarketingNaXum Reviews 251: How To Expand The Long-Tail Of Your Omni-Channel Strategy In Social MediaIt’s common knowledge social media is key to any omnichannel marketing strategy today. Beyond advertising or creating fun content for your members to like, comment, and share, how do you MAXIMIZE your traffic to capture the ‘long-tail’ opportunities in social media? NaXum Reviews 251: How To Expand The Long-Tail Of Your Omni-Channel Strategy In Social…
FeaturedHow To Choose The Right Referral Marketing Software For Your BrandWhen it comes to the referral marketing business, it’s important that you have a system that’s easily understandable so it won’t intimidate its users. You need software that is cost-effective, uncomplicated and delivers the best results. Of course, this also depends on what you specifically need for your company. We’ve created a list of things to consider when choosing the right referral marketing software for your brand.
Omni-Channel Marketing5 Reasons Why Your Referral Marketing Channel is BrokenKnowing that the bread and butter of the referral marketing business is “word of mouth” marketing, challenges can many times be pinpointed to your team members failing to communicate your message well. However, sometimes the challenge is deeper. Here’s an article talking about the different ways your referral channel could be broken.
FeaturedOmni-Channel Marketers Go All The Way With Referral Marketing PlatformsTo maximize profits today, companies across the globe are deploying omnichannel strategy segmentation to reach customers where the customer’s attention lives.
NewsNaXum Reviews: How To Identify Your Perfect Customer In Social Media?By following this simple 3x question exercise, I could always identify the next pool of customers that would buy from me, “if only they knew I existed”.- NaXum Reviews 249: Finding your perfect customer in social mediaNaXum Reviews 249: Finding your perfect customer in social media How do you find your perfect customer in social media?
DSEFNaXum Reviews: Applying The Super Mario Effect To Referral MarketingYou may be asking yourself, “What is the super Mario effect?” and if you are, checkout Nasa-engineer-turned-viral-youtube-sensation Mark Rober’s TEDx talk:
NaXum Reviews #248: Applying The Super Mario Effect To Referral MarketingNaXum Reviews: #MLMMonday 248: Applying The Super Mario Effect To Referral Marketing What is the Super Mario Effect?
DSEFNaXum Reviews #247: The Power Of Daily Habits In Direct SellingWhat daily habits must every referral marketing promoter embrace to earn an income?
DSEFNaXum Reviews: The Evolution Of Training | Direct Selling Executives ForumOn Friday, July 8th, 2022, Ben Dixon the CEO at NaXum hosted an open panel with executives from Rodan+Fields, Color Street, and Beauty Counter. Together the panel discussed the following questions: 1) When it comes to training, what are you finding is no longer relevant and must be left behind? 2) What elements do you…