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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
- Press ReleasesNaXum Reviews: 3 Keys To Creating A Remarkable Referral Marketing ChannelWhen opening up a referral marketing channel in 2022, you have to think beyond the expected requirements of a referral marketing platform. We won’t be covering requirements that are ‘givens’ in the context of referral marketing software. Of course, you’ll need to be able to track sales, payout commissions, and provide reporting to your salespeople.…
- Press ReleasesNaXum Reviews: 3 Keys To Gamification That Create Daily Habits In Referral MarketingAnyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of making it easy for your members to promote your products and services on a daily basis.The members that promote your company are a volunteer army. They are choosing to promote you as an independent contractor and are not…
- Press ReleasesReferral Marketing’s Unfair Advantage: Predictive Actions, Modeling Daily Behavior, & Feedback Loops For Decision Making“When the rules of the game change, you can’t do the same thing and expect to win” – AnonymousThe social selling space has evolved drastically over the last few years.A select group of companies have continued to dominate in the rapidly changing space and reap massive rewards, outpacing the competition, while average companies are declining.The…
- Press ReleasesOnboarding Independent Sales Teams: 3 Keys To Setting Your Teams Up For SuccessWhen running a referral marketing, direct sales, or affiliate marketing company the onboarding process the sales team consumes will set the pace for the companies growth. Your independent sales teams are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee. So how do you create a dynamic…
- Press ReleasesBen Dixon, NaXum CEO, Hosts Travis Garza, President Of Sales & Marketing For Plexus On The Direct Selling Executives Forum ‘Loyalty’ PanelAnyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of creating loyalty with your customers, promoters, and internal staff. On February 18th, 2022, Ben Dixon hosted Travis Garza, the President of Sales & Marketing at Plexus for the Direct Selling Executive Forum’s open forum on loyalty in direct…
- Press ReleasesBen Dixon, NaXum CEO, Hosts Liz Bohannon of Sseko Designs & Rachel Kellogg of Faberlic for the Direct Selling Executives ForumAnyone who runs a referral marketing, direct sales, or MLM company can tell you that consumer expectations for the space are changing. On January 21st, 2022, Ben Dixon hosted the ‘Thrive In 2022’ panel with Liz Bohannon, Founder of Sseko Designs and Rachel Kellogg, National Director of Sales at Faberlic. In the session the panel…
- Press Releases3 Keys To Leveraging Influencers In Referral MarketingAccording to a recent study, there are now between 20,000 and 40,000 influencers on Instagram alone that command an audience of greater than 1,000,000 followers. Referral marketing, network marketing, and party plan companies have been built for decades on word of mount marketing. With the advent of the ‘influencer’ phenomenon in the last 15 years, executives…
- Press Releases3 Pillars To Craft A System For Your Referral Marketing Opportunity To Spread VirallyHave you ever wondered what it takes to move a referral marketing or direct selling company into viral growth? We’ve all heard ideas like the KISS method(keep it simple stupid) or seen demos of how technology can make all your dreams come true when running a direct selling venture. But if you zoom out to…
- Press ReleasesNaXum Reviews: Referral Marketing Rewards & How Direct Sales Is Changing In 2022Referral marketing programs are changing in massive ways. If we look back through the evolution of the different genres of referral marketing programs we would think about direct selling, multi-level marketing, party plan programs, and the last twenty-plus years of affiliate marketing. Today even at NaXum, we see companies starting with customer rewards programs as…
- Press ReleasesWho Is Your Customer? A Unique Roadmap To Creating Raving Fans In Referral MarketingIn the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course. If…
- Press ReleasesSales Training In Referral Marketing Has Evolved AgainSales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily…
- Press ReleasesA Coach That is Always There, Your Secret Advantage.The referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a sid-gig a few hours a week to support their families. Today…