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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
- Press ReleasesNaXum Reviews: 3 Practices Required To Develop Compensation Plans In Referral MarketingWhat is the key to getting the compensation plan your sales teams in the field deserve? Jenilyn Montebon, the President of Technology at NaXum, unpacks the key practices she has implemented at NaXum that make all the difference. #1 The Structure “In developing compensation plans, one important practice that needs to be in place is…
- Press ReleasesNaXum CEO, Ben Dixon Shares The Rise Of Predictive PlatformsEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Rise Of Predictive Platforms With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced…
- Press ReleasesNaxum CEO, Ben Dixon Explores Integrating Cause-Based Marketing Into Your CultureEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. A Cause Bigger Than Yourself In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as…
- Press ReleasesNaXum CEO, Ben Dixon Explores Pricing Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Pricing Trends In Referral Marketing “In direct sales and mlm, the old paradigm of giving your members as promoters the ‘best price’ on…
- Press ReleasesNaXum CEO, Ben Dixon Explores Data Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Data Trends In Referral Marketing Companies are shifting from making decisions on ‘training indicator data alone to exploring new ways to gather ‘leading…
- Press ReleasesNaXum’s CEO Ben Dixon Shares “Who” You Need On Your Corporate Team At Your MLM TodayIn a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores “who” you need on a successful team in MLM today with the technology available. When clients meet with our NaXum team to dig into our technology and explore running a modern referral marketing company, many ask the question “What people do I need on the…
- Press ReleasesNaXum CEO, Ben Dixon Hosts Forum On Trends In Referral MarketingBack in July, 2017 Ben Dixon, NaXum CEO, founded the Direct Selling Executives Forum(DSEF) as a group on Linkedin and Facebook for active direct selling executives to come together and discuss topics relevant to our industry. Today, Ben hosts 6-10 events a year with active executives in the space, digging into ‘real talk’ around the reality of the Direct…
- Press ReleasesNaXum CEO, Ben Dixon Explores Compensation Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Compensation Trends In Referral Marketing The trends of the past that have given a black-eye to the direct selling or referral marketing space’s…
- Press ReleasesNaXum CEO, Ben Dixon Explores Loyalty Rewards ProgramsEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Customer + Loyalty Rewards Programs Compensation plans are no longer only for the members promoting as a direct seller. Startup direct selling companies…
- Press ReleasesNaxum CEO Shares How Technology Today Is Enabling Accountability In Referral MarketingNaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. A Step Back In Time: For many of the sales executives in the referral marketing space, technological breakthroughs like google sheets, changed our world forever. If you remember back to the mid-2000’s when Google Sheets first became available, many of…
- Press ReleasesNaxum CEO Shares How Mobile APP Technology Is Changing In Referral MarketingNaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today. In the past, providers created single-purpose apps. Apps that specialized in:– Learning (LMS)– Social Media Content…
- Press ReleasesNaxum CEO Shares How Learning Is Changing In Mobile Applications.NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating for learning in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today. In the past, providers created single-purpose apps. Apps that specialized in:– Learning (LMS)– Social…