Resources · Blog
The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
- Press ReleasesNaXum CEO, Ben Dixon Explores Data Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Data Trends In Referral Marketing Companies are shifting from making decisions on ‘training indicator data alone to exploring new ways to gather ‘leading…
- Press ReleasesNaXum’s CEO Ben Dixon Shares “Who” You Need On Your Corporate Team At Your MLM TodayIn a discussion on Facebook, Ben Dixon, CEO at NaXum’s explores “who” you need on a successful team in MLM today with the technology available. When clients meet with our NaXum team to dig into our technology and explore running a modern referral marketing company, many ask the question “What people do I need on the…
- Press ReleasesNaXum CEO, Ben Dixon Hosts Forum On Trends In Referral MarketingBack in July, 2017 Ben Dixon, NaXum CEO, founded the Direct Selling Executives Forum(DSEF) as a group on Linkedin and Facebook for active direct selling executives to come together and discuss topics relevant to our industry. Today, Ben hosts 6-10 events a year with active executives in the space, digging into ‘real talk’ around the reality of the Direct…
- Press ReleasesNaXum CEO, Ben Dixon Explores Compensation Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Compensation Trends In Referral Marketing The trends of the past that have given a black-eye to the direct selling or referral marketing space’s…
- Press ReleasesNaXum CEO, Ben Dixon Explores Loyalty Rewards ProgramsEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Customer + Loyalty Rewards Programs Compensation plans are no longer only for the members promoting as a direct seller. Startup direct selling companies…
- Press ReleasesNaxum CEO Shares How Technology Today Is Enabling Accountability In Referral MarketingNaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. A Step Back In Time: For many of the sales executives in the referral marketing space, technological breakthroughs like google sheets, changed our world forever. If you remember back to the mid-2000’s when Google Sheets first became available, many of…
- Press ReleasesNaxum CEO Shares How Mobile APP Technology Is Changing In Referral MarketingNaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today. In the past, providers created single-purpose apps. Apps that specialized in:– Learning (LMS)– Social Media Content…
- Press ReleasesNaxum CEO Shares How Learning Is Changing In Mobile Applications.NaXum CEO, Ben Dixon, highlights the changes predictive action technology is creating for learning in the referral marketing space today. The NaXum App, in both the Apple APP Store and the Google Play store represents the newest generation of App’s available in the direct selling space today. In the past, providers created single-purpose apps. Apps that specialized in:– Learning (LMS)– Social…
- Press ReleasesNaXum Reviews: 3 Keys To Creating A Remarkable Referral Marketing ChannelWhen opening up a referral marketing channel in 2022, you have to think beyond the expected requirements of a referral marketing platform. We won’t be covering requirements that are ‘givens’ in the context of referral marketing software. Of course, you’ll need to be able to track sales, payout commissions, and provide reporting to your salespeople.…
- Press ReleasesNaXum Reviews: 3 Keys To Gamification That Create Daily Habits In Referral MarketingAnyone who runs a referral marketing, direct sales, or MLM company can tell you the importance of making it easy for your members to promote your products and services on a daily basis.The members that promote your company are a volunteer army. They are choosing to promote you as an independent contractor and are not…
- Press ReleasesReferral Marketing’s Unfair Advantage: Predictive Actions, Modeling Daily Behavior, & Feedback Loops For Decision Making“When the rules of the game change, you can’t do the same thing and expect to win” – AnonymousThe social selling space has evolved drastically over the last few years.A select group of companies have continued to dominate in the rapidly changing space and reap massive rewards, outpacing the competition, while average companies are declining.The…
- Press ReleasesOnboarding Independent Sales Teams: 3 Keys To Setting Your Teams Up For SuccessWhen running a referral marketing, direct sales, or affiliate marketing company the onboarding process the sales team consumes will set the pace for the companies growth. Your independent sales teams are a volunteer army. They are choosing to promote you as an independent contractor and are not your employee. So how do you create a dynamic…