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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
BlogNaXum Core Value: Be PassionateHuman beings are known to be species of passion. What differentiates us from other species in the world is the fact that we have the emotional and intellectual ability to care about what we do. What drives us to pursue something with zeal and commitment is a deep-seated love and enthusiasm for it. A key…
BlogPredictive Actions in 2023 and the Difference Insight Data Brings to Referral Marketing Companies2023 could see a shift in how businesses handle consumer engagement and loyalty thanks to predictive actions. Predictive actions in referral marketing are the use of data and analytics to measure and test promoter behavior ‘through suggestions’ and respond accordingly. This strategy can offer insightful information on promoter behaviors, preferences, and habits, and it can…
BlogWhy is it Important to Attend the Direct Sales Leadership & Compliance Summit?The Direct Sales Leadership & Compliance Summit is an important event for leaders in the direct sales industry. The Summit provides an opportunity to learn from experienced professionals and make connections with potential partners. Here are five reasons why you should consider attending the Summit this year. Develop New Skills and Advance Your Career. Attending…
BlogHow to Choose the Right Referral Marketing Style for Your BrandIf you’ve been following along NaXum’s blog and social media, you’d know that we’ve been discussing a lot about predictive actions, the platform, and some tips and tricks on how to win the referral marketing game. We’ve even discussed ways how to engage your clients and customers and why your referral marketing channel might not…
BlogReferral Marketing’s Evolution & The 3 Generations Of TechnologyReferral marketing began with the idea that people can incentivize others to purchase items based solely on word-of-mouth. The concept behind referral marketing today is evident in its evolution through social media and technology. The rise of influencers, online reviews, email referrals, and social media redefined what referral marketing is and how it impacts people…
BlogNaXum North Star: Don’t Make Me WaitSpeed is something people look for in tech. The developments of the tech industry have spoiled humans into impatience. So much so that the average person’s attention span is less than 3 minutes. In social media marketing, a post that doesn’t hook your audience within 3 minutes is no good. The post’s visuals, along with…
BlogDoes Holiday Marketing Work?The holidays are the most wonderful time of the year. It’s a time when families get together. For different fields, the holidays mark different times. For example, the medical field sees an increase in virus cases. For the restauranteurs, it’s one of their busiest seasons. The same goes for apparel and artisanal entrepreneurs. If we’re going with…
BlogNaXum Core Value: Deliver WoWOne thing NaXum prides itself on is delivering ‘WOW’. As a tech company, its is NaXum’s responsibility to make their clients and their prospects feel how amazing the platform is. This is only through their motivation to deliver ‘wow’ experiences every time they embark on a task. As a tech company, clients expect fast and…- Press ReleasesNaXum Reviews: 3 Practices Required To Develop Compensation Plans In Referral MarketingWhat is the key to getting the compensation plan your sales teams in the field deserve? Jenilyn Montebon, the President of Technology at NaXum, unpacks the key practices she has implemented at NaXum that make all the difference. #1 The Structure “In developing compensation plans, one important practice that needs to be in place is…
- Press ReleasesNaXum CEO, Ben Dixon Shares The Rise Of Predictive PlatformsEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Rise Of Predictive Platforms With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced…
- Press ReleasesNaxum CEO, Ben Dixon Explores Integrating Cause-Based Marketing Into Your CultureEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. A Cause Bigger Than Yourself In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as…
- Press ReleasesNaXum CEO, Ben Dixon Explores Pricing Trends In Referral MarketingEach year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Pricing Trends In Referral Marketing “In direct sales and mlm, the old paradigm of giving your members as promoters the ‘best price’ on…