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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
- Press ReleasesNaXum CEO Ben Dixon on Building Loyalty & Retention for Your Direct Selling BusinessCustomers are the backbone of every business. Before winning lifetime brand advocates for one’s products and services, it is important to have an effective strategy that engages new customers first so they return and buy from the same brand again. According to a recent Direct Selling Executives Forum episode, the business industry is now at…
BlogNaXum North Star: Make Me Feel SecureAs a software and technology company, NaXum prides itself with providing security. Security is essential in any business especially today. We’re at an age where everyone and anyone is online. With this rise of technology and the number of its users came the rise of hacking, phishing, and other online horrors we only used to…
BlogHow to Prepare for a Sales CallOne of the most critical skills in the referral marketing space or even the entire business world is perfecting a sales call. In any business, the sales call can make or break the deal you’re attempting to win. The referral marketing space even thrives off of daily sales calls to prospects. Here at NaXum, we’ve…
NewsWhere do you see the referral marketing in 2023?The pandemic has surely changed the referral marketing space. Any business will have told you that 2022 was the defining year for them. It was in this year where they can say they not only survived during the pandemic but also thrived. That said, a lot of businesses, sadly, shifted gears and found other activities…
What Change in the Referral Marketing Space Are You Most Thankful For?Happy thanksgiving, everybody! It’s that time of year best spent in gratitude of what’s passed and hope for what’s to be. We’re also in the sweet spot between holidays and here at NaXum, we like celebrating. For this year’s thanksgiving, CEO Ben Dixon and Marketing Champ Gaelle Ansaldo talk about which change in the referral marketing…
NewsOmnipresence & Why It MattersOmnipresence is often related to God’s three attributes: omniscient, omnipresent, and omnipotent. Omnipresent means that it is widespread and common. In tech, it simply means accessible. Why does it matter to be accessible today? Simple. Because everything, anyone and every one, is on-the-go today. Today’s world is ever-connected through there power of the internet. In…
FeaturedNaXum Core Value: Kaizen and Never-Ending ImprovementNaXum believes in Kaizen, which translates to having an attitude and actions that are always willing to learn and is hungry for more. Many of us call this a thirst for knowledge. If there’s anything truly constant in life, it’s change. Everyone and everything changes eventually. The question is, are you willing to change positively…
FeaturedHow Are Mobile Apps Evolving In Referral Marketing?In today’s day and age, it’s highly important for any business to be available ‘where’ the consumer is. ‘Accessibility’ in technology has evolved greatly. Accessibility today means being available on most platforms and readily accessible in any format. This is a direct result of the rise of everyone’s access to the World Wide Web. We…- FeaturedWhy You Need Referral Marketing SoftwareReferral Marketing virally grows companies on the referrals from their fans. It means gathering and empowering your greatest fans to easily share your brand through word-of-mouth with their contacts. Without a referral marketing channel, you missout on viral growth available to your brand. We’ve put together a list of Why You Need a Referral Marketing…
FeaturedNaXum North Star: Don’t Make Me ThinkAnother one of our North Stars here at NaXum is the Don’t Make Me Think North Star. One of the things that we pride ourselves on is how efficient and user-friendly our User Experience and User Interface are. NaXum makes it easier for every client by creating a self-evident and self-explanatory UI and UX. The…- FeaturedWhy NaXum, Why NowOn our most recent episode of the NaXum Podcast, we asked our team members ‘why’ they chose to be a part of NaXum. We’re big fans of ‘starting with why’, the thought Simon Sinek proposed in his viral ted talk on how true leaders inspire action in their teams. Sharing your ‘why’ unpacks the intentions, hope, and…
The 0-24 Hour Brand PromiseHere at NaXum, we have north stars. These north stars guide us into achieving our why: to help billions of business souls gamily their life through the power of referral marketing. Don’t you just hate it when there’s any downtime with any app you’re using? It’s inevitable, though. With great technological innovation comes great updates, tweaks,…