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The NaXum Blog.
Ideas, stories, and lessons from more than a decade of referral marketing.
Income Math, Coop Rotators, And When To Get Reps Involved In LeadsLast week in our live stream we reviewed strategies for using COOP rotator pages so that influence marketers and PR campaigns could create relevant leads for your members. A question many company owners and staff have is ‘when should I have the reps get involved’? If the company has a PR opportunity should there be…
Curing Cancer, Diabetes, and Other Health ClaimsIf you’re like me and don’t have cancer, you would be afraid of getting that diagnosis. I found something that will prevent cancer! Do you have diabetes? I found something that will control it! Do you want to be like Deadpool and have faster healing wounds? I have got the stuff that will help you!…
Coinbase: Your Terms Of Service Update Is Alienating An Entire IndustryCoinbase is a popular destination for individuals and businesses across the globe that want access to purchasing, storing, and selling core cryptocurrencies like Bitcoin, Bitcoin Cash, Etherium, and Litecoin. The brilliance of cryptocurrency is how it’s allowed people and companies to make payments through a decentralized network instead of a central bank. As you can…
Relentless. Re…Lent…Less. RELENTLESS! What does this mean to you?Recently, I started a new book by Tim Grover called Relentless. I knew nothing about this book but based on the suggestion of a respected person in my life I got it and started listening to it. So for me, the whole point of an audiobook is to be able to multitask, gain knowledge while…
The Right Tools, For The Right JobThe Right Tools, For The Right Job I have this friend who has a love for the “old ways”, such as: not having a social presence online, using a flint to start a fire, chopping wood with an ax or hatchet, driving older cars with less computerization, or hunting and gathering. Is there anything wrong…
THE SUPER BOWL AND WHAT NETWORK MARKETERS CAN LEARN FROM IT.Wow, what a game, this Sunday the highly favored New England Patriots were defeated by the Philadelphia Eagles. If you missed our episode on the #MLMMonday show on the topic, you can watch it here: Episode 33 As we enjoyed food(our families highest priority on Super Bowl Sunday) and played games with the kids, an interesting…
The 80/20 Rule, And What It Means For YouIt was the summer of 2015 when I learned a valuable lesson that has no doubt frustrated many people, yet has helped me since. The lesson was learned while I was being a Captain of a tender boat in Alaska. Tender boats are the lifeline of many salmon fishermen. While the fishermen tend to stay…
SIDE HUSTLE APPS VS MLM: HOW YOU CAN WIN?In the past twenty years, the term “Side Hustle” has really started a rise in popularity. I understand that it is not a new term, it has been used since the early 1900’s and the origin of “Hustle” is Dutch. The internet though has really allowed the term to gain traction in contemporary culture due…
Blockchain, Cryptocurrency and Why You Must Adapt.The year is 2021, the true “Millennial” has just turned 21. To celebrate the occasion the family goes out for a nice steak dinner. After the dinner the usual happens, dad pays. This is where it gets interesting, the dad, we’ll call him Jeff, understands that the world has changed. He doesn’t pull his wallet…
The Seven Steps of Goal SettingAre you ready to achieve your goal this year? Do you want to increase the likelihood of that happening? I’ve found that FRAMEWORKS give us the advantage. When using a proven FRAMEWORK it’s a blueprint for success to follow. Here is one of my favorites to share with none other than the legend Zig Ziglar.…
Why You Deserve To ‘Find Your Why’What’s the big deal with ‘WHY’ you ask? First a story: Being the ripe old age of 20 and quitting school to follow family into the daunting world of Network Marketing catapulted me into a crazy world. This world brought a slew of new and unexpected experiences for me. One of the not-so-awesome experiences was placing, what…
MLM A Franchise?Duplication – a mysterious word in the direct selling (MLM) industry and a daily topic discussed by every MLM Chief Marketing Officer and their owners. How do we create duplication amongst our distributor base? How do we create systems which promote duplication? How do we build a story around our amazing product which enables our…